I bought mine a few months back for $19.99! Love it. But why are you so greedy? You raised the price to $29.99. Why because you can? Everyone needs one right?? Why not charge as much as you can. Even though your company is having it's most profitable years since it started. That's not good enough. You have to try and get as much out of people as you can. During some of the worst economic ever. Way to go! You should be proud of your self.